Dana
Wotruba

Dana has been working in advertising and design for over 20 years. Her career started in Albuquerque, New Mexico, where she worked at a large local advertising firm as a Jr. Art Director and Production Specialist. Dana handled projects ranging from branding to large-scale advertising campaigns for the tourism, banking, and medical industries. She advanced her career in NM, leaving as the Senior Art Director. After moving to a new city with her two young kids, she decided to launch her freelance design career, collaborating with local advertising and marketing firms. Most notably, YearOne Boulder, where she served as the Creative Director and Lead Designer. While freelancing, she assisted numerous nonprofit organizations, including those from universities, startups, and organic food companies. In 2021, Dana founded her own creative firm, Tigerlily Creates. She now focuses on small to medium-sized companies looking to refresh their brand or create a new one, covering everything from logo design to packaging and all collateral needs. She partners with established marketing firms, copywriters, web developers, and strategy experts to deliver comprehensive branding solutions that your company deserves.